Free · 1-page PDF · for QA leads and producers
Before anything Chinese ships: 24 checks.
Each line takes minutes. Together they catch the mistakes Chinese players screenshot: wrong script, gibberish in the art, a symbol that means something you didn't intend.
- Text and names: native review on the build, Simplified only, names read aloud
- Fonts, layout and store page: no empty boxes, no broken line breaks, a checked Steam page
- Visuals, symbols, history and humour: the classic culture traps
- A sign-off line, so someone owns the check
27%of play on Steam is in Chinese
2012Wojciech Jaworski 严立行 in China's games industry since
90+Western games the Huqiao China marketing team has worked on
6 areas
Text and names, fonts and layout, store and launch, visuals and symbols, history and humour, which China.
24 checks
Each phrased as a yes/no a QA lead can tick on any build, DLC, event or store page.
Sign-off
One line for the person who owns the check before release.
Next step
Planning China content for your game?
The China DLC Concept Kit ($149) gives you 12 DLC patterns by genre and 30+ portrayal rules. Or book a 30-minute call and get three concepts made for your game.