YLX Shop · China-ready tools for game teams

Get your game ready for Chinese players. Start today, on your own.

Practical files for teams adding Simplified Chinese or China content: what to ship, what to check, and how to design content Chinese players recognise, without putting off everyone else.

27%of play on Steam is in Chinese
2012Wojciech Jaworski 严立行 in China's games industry since
90+Western games the Huqiao China marketing team has worked on
Free with the monthly China letter

Fix the technical half first.

Most "broken Chinese" in Western games isn't the translation. It's empty boxes where characters should be, lines that start with a comma, and a store page nobody checked.

Cover of the China-Ready Dev Pack Lite guide
Free · ZIP · Unity · Unreal · Godot

China-Ready Dev Pack Lite

  • Fonts you can legally ship, and the ones you can't (YaHei, SimHei, PingFang)
  • subset_cjk_font.py: a 10 MB Chinese font down to about 1 MB, with a warning for every missing character
  • Engine setup for Unity TextMeshPro, Unreal and Godot 4, with line-break rule files
  • Steam store page template in Simplified Chinese, with a pre-publish check

Includes the Culture QA Checklist. Script under MIT licence.

Top of the Culture QA Checklist
Free · 1-page PDF · for QA leads and producers

Culture QA Checklist

  • 24 checks on any build, DLC, event or store page with Chinese text or Chinese-inspired content
  • Text and names · fonts and layout · store and launch
  • Visuals and symbols · history, belief and humour · which China you ship to
  • A sign-off line, so someone owns the check

Each line takes minutes. Together they catch the mistakes Chinese players screenshot.

Toolkit · PDF · for designers and producers

China DLC Concept Kit

How to design one piece of content that Chinese players recognise and respect and global players find fresh, without rebuilding your game or hiring a China team.

Reach for it whenChina is a real share of your wishlistsyou're planning a DLC, event or skin setSpring Festival is your deadline (6 Feb 2027)

When Kingdom Rush 5 released a Sun Wukong campaign, 86% of its Chinese Steam reviews were positive, against 28–35% for the game's other two campaigns. Chinese players reward content that gets their culture right.

$149one-time · instant download · credited in full to a Culture Sprint

Secure checkout by Stripe. Invoice with your company and tax ID on request at checkout.

Cover of the China DLC Concept Kit
7 pages · PDF
Start of the page: 12 China DLC patterns by genre
12 DLC patterns by genre
Start of the page: portrayal rules
30+ portrayal rules

Pick the right idea

12 DLC patterns by genre, each with a real Chinese source and a hook that works for global players too.

Avoid the red lines

30+ portrayal rules: symbols, colours, numbers, names, scripts, and what Chinese players will not forgive.

Make the case inside

A one-page concept brief, break-even maths, calendar hooks and a silent-review checklist for your team.

Coming next

Being made now.

Subscribers hear first, with a launch price.

Made for your game

Rather have it done for you?

The Culture Sprint is a fixed-fee design job, not consultancy: three concepts for your game within 48 hours of our call, then the references and portrayal notes your artists build from, in 10 working days. Bought the Kit? Its price is credited.

Book a 30-minute call
Wojciech Jaworski talking with a Chinese developer at ChinaJoy 2026 in Shanghai Chinese players at a game booth at ChinaJoy 2026
Who makes these

Made from inside China's games industry.

Wojciech Jaworski 严立行 studied and lived in China, works in Mandarin, and has worked in China's games industry since 2012, with the Huqiao China marketing team on 90+ Western games.

Every file here comes from questions studios asked at DevGAMM, ChinaJoy and on calls, checked against what Chinese players actually say in their reviews.

Wojciech Jaworski 严立行 · founder of YLX · About · China Games Directory · YouTube

FAQ

Before you buy

Something else? Write to business@yanlixing.com

Which one should I start with?

Adding Simplified Chinese: start with the free Dev Pack Lite. About to ship anything Chinese: run the Culture QA Checklist. Planning China content (a DLC, event, character or skins): get the DLC Kit.

Do I need to speak Chinese?

No. Everything is in English, and every Chinese term comes with its meaning. Have a native speaker check final text before you ship it.

How do I get the Kit after paying?

Straight after checkout you land on a download page, and the link also arrives by email.

Can I get an invoice for my studio?

Yes. Add your company name and tax ID at checkout and the invoice PDF comes with your receipt.

Is the Kit credited if I book a Sprint later?

Yes, the full $149 comes off the Culture Sprint.

What if the file doesn't work?

If a file is faulty, won't open, or isn't what this page describes, write within 14 days and you get a working file or a full refund. See the terms of sale.

What does "free" cost me?

Your email. You join China Radar Monthly: one email a month with China data on games like yours, and you can unsubscribe in one click. Use the files in your own projects; please don't resell or re-host them.

我们是中国团队,想出海欧美?

请访问中文站 yanlixing.com,或直接预约 30 分钟通话。

Not sure which one fits?

Tell me your game and your date.

30 minutes. You leave knowing which file you need, or whether a Sprint makes more sense.

Free filesBook a call