China DLC Concept Kit
How to design one piece of content (a ruler, a map, a festival event, a character) that Chinese players recognise and respect, and that your other players find fresh. Without rebuilding your game or hiring a China team.
- 12 DLC patterns by genre, each with a real Chinese source and a hook for global players
- 30+ portrayal rules: symbols, colours, numbers, names, scripts, and the red lines
- Naming: how to title a DLC in Chinese and English, and how to check the name is not taken or a meme
- Calendar hooks: which Chinese festivals fit which content, and when to start
- Break-even maths and a one-page concept brief to fill in before any art is made
- Silent-review and launch checklists for the week your DLC ships
See the pages
Four of the seven pages. Click to enlarge.
Who it is for
- A designer or producer who wants to plan China content on their own
- A team preparing a pitch to a Chinese publisher, or answering one that asked for "a China DLC"
- Anyone who wants the rules before the artists start
- Not concepts made for your game. That is the Culture Sprint, and the Kit's price is credited to it.
- Not marketing, creators or store pages. That is Huqiao Games.
Questions
Can my whole team use it?
Yes. One purchase covers everyone in your studio. Please don't share it outside the studio.
Is this about translation?
No. It is about what goes into the game: characters, events, names, symbols. Translation is a separate job.
How do I get it?
Right after payment you get a download page, and the same link by email. Stripe sends the invoice and receipt.
Can I add our company VAT number?
Yes, there is a field for it at checkout, and it appears on the Stripe invoice.
What if the file doesn't work?
Write to business@yanlixing.com within 14 days and you get a new file or your money back. See the terms of sale.
I'd rather have the ideas made for our game.
Then book a 30-minute call. A Culture Sprint gives you three concepts for your game within 48 hours of the call, and the Kit's price is credited if you bought it.