Notes, data and videos on how Western games are received by Chinese players, from someone who has taken 90+ games there.
I compared English and Simplified Chinese Steam review scores for 124 games. 33 of them score at least 10 points lower in Chinese.
Video · 10 minutesIf your game is on Steam, Chinese players can already buy it. What to do first, where Chinese players and creators actually are, and how to price your game.
Market noteEnglish is no longer the biggest language on Steam. Your Chinese players are already here; the question is whether you are making anything for them.
Culture noteThree things Chinese players always notice in a Western game, and none of them cost money to fix.
ChinaJoy 2026What a Chinese player told us at ChinaJoy, 90 seconds after picking up a Western indie roguelike.